The Dutch Cookie Monster
On June 5, 2012 new Dutch legislation on the use of cookies
entered into force. This new regime, which introduces a
requirement for informed consent based on an opt-in system, has
major implications for online advertising companies focusing
on Dutch customers. To implement Directive 2009/136/EC
[ePrivacy Directive], the law regarding cookies in The Netherlands
has now been revised to include a consent that should be given
explicitly by the internet-user in cases of "third party" and
"tracking cookies". The same requirement of explicit consent
applies should a provider want to place cookies for online
behavioural advertising purposes.
Source/author: Newsflash Intellectual Property June 2012 - Sil Kingma
Newsflash Intellectual Property June 2012
More News & Publications