Boekel De Nerée advised Canadian advertising agency TAXI in the acquisition of the 51% of Dutch advertising agency Ottonico B.V. They will operate under the name TAXI Europe.
The acquisition represents a crucial step in TAXI's growth by
establishing a presence in Europe. TAXI, begun in 1992, now
operates five offices in Canada, as well as New York and
Amsterdam.
Ottonico was founded in 2008. The agency offers strategic and
creative solutions across all forms of media, including digital,
gaming and mobile. Its clients include (inter alia) Heineken, KPN
Royal Dutch Telecom, TNT Post, Foot Locker, ING and
telecommunications brands Hi and Telfort.